DIGITAL MARKETING
SEO
We use strategies for the technical, content and promotion optimization
SEM & Digital adv
We give values to your announcements to increase your product appeal
Display adv
Programmatic, retargeting and native, to gain quality traffic and to improve engagement
Content marketing
We highlight the value of your brand compared to competitors
Social media marketing
We create one-on-one communication on socials to convert and increase users’ loyalty to your brand
Digital analytics
We collect and analyze data to study the beaviour of your prospects
how?
Results measurement
Performance improvement to improve quality experience
Customization of in target campaigns: we listen the needs of the client to build ad hoc campaigns and initiatives
Effective loyalty: interact and communicate directly with the brand collecting feedback from users
Our
METODOLOGY DIGITAL+HUMAN
it's at our client service to reach their business goals
We offer a digital + human customer journey through digital marketing campaigns, offering the possibility to collect online leads and close the sale with inbound/outbound contact center. The contact through the call center of the leads acquired will always take place on consensus leads, GDPR compliant and aware that they will be contacted.
- Establish the objectives, the target, the acquisition cost with a subsequent fine-tuning in relation to the performance achieved
- Create a landing page that motivates the user to release their data
- Define search advertising campaigns on the main circuits (AdWords, Facebook ADS ..)
OUR APPROACH
We set the goals to achieve in synergy with our clients to:
- Increase website visibility
- We build a brand reputation
- We increase users acquisition in target
We analyze the reference market
We plan a keyword mapping to find the right search goals over time and localized in a specific geographical area, giving it a target
We identify the target
We attract prospects by a selection based on age, needs and interests.
Monitoring and benchmarking
- We analyze strategies and positioning of other players to be always competitive and maintain relevant positions on the marketing
- We study market trends by comparing it with international markets
- Our investigation takes into consideration seasonality, emerging trends etc.
We plan Digital ADV campaigns
- We increase website traffic by improving the knowledge about the brand and by increasing conversions through the analysis of client and brand reputation. We detect client goals, and we optimize announcement and referring audience, to reach only potential clients and lowering PPC costs
- We realize Retargeting and Programmatic Advertising campaigns to increase conversions. We collect data of contacts interested to products or services, by acquiring them in every phase of the customer relationship: with the brand, from Socials, emails and chatbots, realizing successfull Lead Generation campaigns.